The journey
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Our journey has been years in the making, when I decided to become a fashion designer, the first thing I googled was "how not to be a starving artist" thats where I met product design
For artist there's usually a sell out point, be workable or passionate, in the fountainhead we see this clear as day, I read the fountainhead when I was 19, it changed my life. Today, I've found a way to dream still just as grand and as big and make it work. I believe fashion design is the product design of clothes and over here we've managed to keep the stars in our eyes and the passion in our touch and still make it work.
Over here we believe in incredible everyday clothes for incredible everyday women, clothes designed to make real women feel and look amazing, weβre for women who have come into their own and yet remain wondrous. Once upon a time I felt silly for being so optimistic and viewing the world the way I do, women over here donβt view the world with rose coloured glasses, we see it as it is and we chose to watch out for the good, the everyday magics like pollination and pretty skylines. We chose to be the light and to see the light, thats what makes us special, we still have light in our eyes.
I'd love to tell you all about it here link to YouTube